Super Bowl Ads: A Super Bore

Whoever gave the green light to the ads during the Super Bowl should be fired immediately in the morning. Clean out their desk and escort them from the building because there was nothing to justify $2.7 million for any of those 30 second spots.

In the pantheon of Super Bowl advertising, 2008 will go down as the year of phoning it in. GoDaddy had an ad for an ad that you have to watch on their Web site. Pepsi offered a tribute to a Chris Kattan movie from a decade ago. Coca Cola gave us some weird mushy shit involving Bill Frist and James Carville. This is the best you can do for $3 million a pop?

About the only ads that looked like Super Bowl ads were the FedEx carrier pigeon spot and and the talking stain ad for Tide. Budweiser, though, which normally pulls out all the stops for the football championship, really came up flat this year. Fire breathing? Flying? A Clydesdale in a Rocky tribute? (Not that even the best commercial would ever get me drink your Bud and Bud Light swill.)

The low-light of the evening, though, had to be Sales Genie (whatever the hell that is). Apparently they are trying to get their message across to knuckle draggers who find poorly done ethnic accents to be hilarious. You really can’t go wrong with animated panda bears speaking in broken “Engrish” now can you?

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