According to MLB.com:

A graphic red, white and blue image of the Japanese outfielder that includes a rising sun includes the statement, “I don’t need an interpreter. My bat does the talking.”

“It’s a very international campaign. Yet the red, white and blue also makes it very Cub,” said Scott Maney, president and executive creative director of Jones, which is based in the River North section of Chicago and the company behind the creation of the ads.

I suppose if offending people throughout Asia and the Pacific who suffered under the yoke of the Japanese Imperial battle flag is your idea of being “international,” then brother you’ve accomplished that.

What kind of deadbeat company is Wrigley anyway? They haven’t paid one red cent to keep their name on that building, and Zell just wants his due.

Never mind that he has absolutely no interest in owning and operating a baseball team but he can’t seem to find anyone willing to pay enough to take it off his hands. Never mind the fact that Zell sees the baseball stadium as deadweight that he was forced to acquire along with the newspaper business. Never mind the fact that Tribune is trying to flimflam the state of Illinois into buying the landmark structure with taxpayer dollars just to get it off the balance sheet.

Never mind all that, Zell just wants what’s fair. Can’t you all understand that?