oddsnark | Chicago Rallies The Troops For Pacific Conquest

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Chicago Rallies The Troops For Pacific Conquest

By oddJoe ⋅ January 25, 2008 ⋅ Post a comment

The Chicago Cubs have a new advertising campaign for this season to get the fans fired up about some of their new, hot players. One of the ads highlights newly acquired outfielder Kosuke Fukudome who played nine seasons with the Chunichi Dragons in Japan before coming to the US big leagues. It is, as you can see, tastefully understated.

Chicago Cubs ad featuring Kosuke Fukudome

According to MLB.com:

A graphic red, white and blue image of the Japanese outfielder that includes a rising sun includes the statement, “I don’t need an interpreter. My bat does the talking.”

“It’s a very international campaign. Yet the red, white and blue also makes it very Cub,” said Scott Maney, president and executive creative director of Jones, which is based in the River North section of Chicago and the company behind the creation of the ads.

I suppose if offending people throughout Asia and the Pacific who suffered under the yoke of the Japanese Imperial battle flag is your idea of being “international,” then brother you’ve accomplished that.